- The ideal candidate for this role has a solid foundation in Digital Marketing and hands-on experience running advertising campaigns across channels such as Facebook Ads, Google Ads, ad networks, Cốc Cốc, App Install, social media advertising, and brand building.
- Performance Marketing focuses heavily on measurable results, requiring strong skills in report optimization and a sharp sensitivity to numbers
- This individual should possess deep knowledge of advertising channels, the ability to ensure cost-efficiency, and a proven track record of driving conversions and measuring campaign effectiveness — capable of managing successful campaigns regardless of budget scale.
- The Senior Performance Marketing position will oversee daily project management. A successful candidate will deliver a comprehensive, creative marketing approach, set strategies and KPIs, and drive robust project growth.
Senior Performance Marketing
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Job Objectives
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Job Responsibilities
- Drive project growth in terms of user acquisition, revenue, and profit.
- Ensure expenditure efficiency and continually expand advertising channels and methods.
- Identify and engage with partners, clients, and potential channels across industries to expand resources and support multiple simultaneous projects.
- Rigorously manage budgets, including reconciliation, acceptance, and ensuring sustainable efficiency.
- Manage all Digital Marketing and Branding campaigns through partners across one or more projects.
- Oversee spending, budgets, and transparent financial reporting.
- Analyze and optimize advertising campaigns and brand-building initiatives to improve effectiveness based on KPIs, user acquisition costs, and ROAS.
- Handle deployment of multiple products simultaneously, conduct market research, analyze projects, and propose optimizations for each channel.
- Collaborate with relevant departments or execute independently to drive project growth through promotions and events, identifying opportunities and creating actionable plans.
- Oversee all partner-related activities, including costs, direct payments, and reconciliations to maintain, develop, and expand channels for current products.
- Monitor, detect, and manage risks stemming from suppliers, partners, or other factors that could impact company finances.
- Execute creative materials, design, and UI/UX of assets for products such as homepages, landing pages, advertising videos/trailers, TVCs, banner ads, etc.
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Required Qualifications
- High integrity, confidentiality, and meticulousness.
- Profound knowledge of tracking, measurement, and advertising optimization.
- Minimum of 5 years’ experience in Digital Marketing.
- Documented experience in executing campaigns with measurable results (case studies preferred).
- Proficiency in Google Sheets, Excel, and PowerPoint for reports and presentations.
- Ability to work in teams, handle high pressure, work overtime when necessary, and stay proactive in all situations.
- Self-driven, with a strong ability to research, analyze, and optimize work.
- High level of self-awareness, accountability, and decisiveness in problem-solving.
- Careful, proactive, with multi-dimensional thinking and strong critical thinking and analytical skills.
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Benefits
- Competitive salary, commensurate with skills and experience (to be discussed during the interview).
- Holiday and Lunar New Year bonuses; performance-based bonuses (monthly/quarterly/yearly).
- 100% company-sponsored meals.
- 100% sponsorship for VISA/Work Permit after probation.
- 100% sponsorship of apartment rental in a central location with full amenities (Super Mall, swimming pool, gym, co-working space, etc.).
- Monthly leave: 6 days/month during probation, 7 days/month after confirmation. Flexible scheduling and the ability to accumulate days off.
- Annual company-sponsored vacation.
- 100% sponsorship of professional development courses relevant to the role, with no reimbursement required if resigning.
- The company does not retain employees’ personal identification documents (ID card, passport, etc.).
- Work environment: Professional – Dynamic – Equitable – Humane.
How to Apply:
Interested candidates are invited to send their CVs to [email protected].
Please include the job title in the subject line of your email.
